Choosing the right name for your app
Just building an app for your mobile app idea is not enough to make you a fortune. You need to give it a catchy name that can be easily remembered by the potential audience to increase the number of downloads.
You might think “What’s in the name?” ALL.
Do you think Stefani Germanotta sounds as rocky as Lady Gaga and Eldrick Woods sounds as sporty as Tiger Woods? No never. It is just because of these aliases that these celebrities have become household names. And the world of mobile apps is no different.
A catchy app name can help you create that first impression in the crowded app store where there are millions of free apps. It can help you stand out from other similar apps in the same niche. If you’ve already brought your mobile app idea to life, now is the time to give it a great name so that all your app development efforts don’t go unrewarded. Here in this article, we will discuss some tips to name your app so that it does not go unnoticed among hundreds of similar apps.
1. Feature Tip
Your app name should be something related to what you do. Don’t go for something totally obscure, otherwise you’ll have to rely heavily on your app icon to convey your app’s functionality.
Before you start considering names for your app, you need to do some homework. Identify the ultimate goal of your product, your target audience, and the emotional response of your users regarding your product. Once you’re done acknowledging these factors, start with the conventional method of naming an app: combine your app’s functionality with a word that enhances its uniqueness. Clarity and recognition are the two most important factors when naming an app.
2. Be original
Obviously, the first thing you’ll think of when naming an app is connecting the name with other popular apps. I like something with the prefix Facebook or Insta. But keep in mind that by gaining recognition, your app will lose its legitimacy. Why would anyone be interested in downloading the 50th app on the Play Store called Facebook-something or Insta-something when they get the original? Don’t be fooled by naming your app associating it with conventional apps. Don’t be an imitator, be original.
3. Learn from others
Although your name should be unique, you can always take inspiration from your competitors, especially when you’re trying to break into a crowded category of apps. Take a look at which apps similar to your app have been named and take note of what works and what doesn’t. However, as we said before, don’t be a copycat. Don’t duplicate your competitor’s app name and just add an extra character to it. You won’t earn any brownie points for your app, but it will tarnish your image.
4. Use real words
As you consider your app names, think about how people will tell their friends about the app so they can download it too. While you can make up new words, don’t choose something that is difficult to say and remember. Think of a name that people can talk about in the real world and you won’t need a piece of paper and a good memory to spell it correctly. Even though your app may also become a hit with a strange name, but again, why take the risk?
5. Optimize your name for searches in app stores and social networks
This is one of the most important factors to consider when naming an app. Choose a name that includes the keyword you want your app to rank for in the app store. But don’t fill in the keywords. Use them sparingly and naturally in the title and description. This will help increase your app’s ranking in the app store. Also, make sure that your app name is available as a domain name and as social media accounts. This is very necessary to market your app.
You can use tools like Google Keyword Planner for keyword research.
6. Find the right length
Keep your app name short and to the point. Don’t look for long names as they will be hard to remember. On the other hand, searching for names that are too short will leave you struggling to find a name that no one else uses. Adding the availability of social media identifiers and domain names to this criteria will further narrow the list. Therefore, choose a name that is short and to the point, easy to remember, and that conveys the functionality of your application.
There are a lot of things that go into an app name. These are just a few factors. However, consider these points and list some of the best names. When it’s the final hour of the show, follow your gut feeling and name the app. After all, it is your app.