Digital Marketing

7 Small Business Marketing Trends to Follow in 2018

The way marketing works is essentially changing day by day due to the sheer volume of people using the internet and it also depends on new technologies.

With that in mind, here I would like to share the 7 marketing trends you need to follow in 2018 for your small business.

1. Email Marketing

Email marketing remains a vital communication channel for engaging with customers and remains an important strategy every small business must execute. Each and every email a b2b marketer sends is aimed at generating more qualified leads. It is profitable and affordable.
If you use this marketing in the right way, you can acquire valuable customers or prospects and easily expand your brand awareness. But if your marketing messages aren’t relevant and easy to read on mobile devices, you can expect consumers to move on. Because the secret to creating the most valuable email marketing campaigns is to deliver relevant information to customers and also make them mobile-friendly.

Boost your marketing results with these simple techniques outlined below:

Be mobile friendly
If your emails aren’t mobile-optimized, you could be missing out on engaging your customers or prospects and driving results.

Use AI technology
By using an AI, you can execute the most effective email marketing trends and make emails feel more personal and human.

2. Video advertising

People do not have enough time to read long content published on the small screen of a smartphone. So nowadays people tune into videos online. Because they can watch videos anytime, anywhere, just as you can use video content to attract new customers and increase conversion to implant a video on the landing page of your prospects or customers.

To keep unlocking new insights, small businesses should focus on video marketing and you can share videos on Instagram and Facebook along with hashtags to expand your brand reputation and generate new leads. It increases open rates as well as click-through rates.

3. Guest blogs

Guest blogging is a process of creating educational content and posting it on other valid sites that accept guest posts. It helps you to make your site rank much better on SE and increase your SEO ranking in a commercial way. It becomes the fuel for mounting quality leads in your pipeline.

If guest blogging is done right, you can reap these benefits listed below:

• Helps you gain traffic and get in front of your audience.
• An essential way to influence other people, whether it’s about your business.
• You will send many different targeted visitors to your business websites.
• You can also get backlinks from high quality sites.
• Build brand awareness and ultimately grow your audience.
• Maximize the results you will receive.

Through guest blogging, you can have the opportunity to network with many of the best content writers and bloggers related to your niche.

4.Marketing in social networks

Every small business needs customers. Without qualified customers, it would be difficult for small businesses to stay alive in the long run. When you use social media marketing for small business, you can easily communicate with your target customers and it gives you the power to learn more about your customers, their interests and also build a lasting relationship.

Most social media advertising is cheaper than traditional advertising, so you don’t have to waste a lot of money to meet more audience and help grow customer base and gain more reputation.

If you need to improve your small business campaign, try these methods mentioned below:

• Set goals and objectives
• Focus your efforts on select networks
• Use paid social ads
• Collect feedback from the audience

5.Live streaming

Live video streaming is the act of broadcasting live images over the Internet to potential customers or active customers. Live streaming is a powerful tool to connect with your target audience. Facebook Live is the preferred choice for most people and marketers around the world to engage their audience and grow their business.
The appearance of Facebook Live and Instagram not only means fun for users. Today it is changing the way small businesses market themselves on social media to connect with their followers and find new ones.

6. Influencer Marketing

Influencer marketing is a very effective way to build trust and advertise your brand through niche influencers. It allows you to access the networks of some of the most connected people on social media.

Influencer marketing involves using key brand advocates to bring your message to the larger market in an organic way and increase awareness of your brand and/or products. If you need to promote your products or services, influencer marketing may turn out to be the best option for small businesses.

7. Hyper-local marketing

Hyperlocal marketing is a highly targeted form and is a marketing buzzword that focuses on a certain city, neighborhood, or region. It’s a great way to increase your company’s presence in your marketing niche and capture their attention and business.

You can use online search ads to drive local traffic to your business. Make sure your ads are really optimized for local customers. For online ads, mobile technology is a powerful tool and you can also use social media channels to gain experience and reviews from your customers in your hometown.

In conclusion, start executing on these marketing trends for your small business that will help you find customers and prospects, as well as drive growth and ROI. So make sure your business has these valuable marketing trends that can ensure you take your business to the next level.

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