5 ways to take control of your content marketing
Content creation can be viewed from different points of view. Some of the web content developers create content for the sake of the audience, while others create content for the sake of the search engines. The need for content cannot be stressed enough in the online sector. The content attracts a large number of visitors to your website, builds trust towards your audience, answers questions, etc.
When it comes to content marketing, quality should be prioritized over quantity. The content is produced primarily for the benefit of the user. When producing your content, consider keeping it original, useful, and up-to-date. Your content must also be relevant to attract more actions and links. Before creating content, understand your users and what they need to keep it intact. Maintain a high level of originality in your content by letting it flow.
The following 5 tips, provided by Ryan Johnson, the Senior Sales Manager for Semalt Digital Services, will help you analyze and take control of your content marketing.
1. Main content
Being a top-tier web content developer comes with a bit of experience and taking control of content marketing in general. To keep users engaged, you need to create content on pages that have high exit or bounce rates. Bounce rates help measure the number of users or visitors who visited a certain page and left without consulting any other page. Exit rates help measure the number of users who visited the given page, then left your website but had a chance to browse other pages before the given page.
Optimizing the content of pages that have low and high average page times in visits always keeps users interested. Always look for the content trend on the main pages for ideas on what to develop the content, mainly the topic to focus on at any given time.
Before creating content, consider reviewing the main pages to get an idea of the trends over a certain period of time.
2. Landing pages
Visitors play a key role in conversion after visiting landing pages. Landing pages are where users begin their site’s adventure. However, the main content should not be ignored. The landing pages report is under Landing Pages, an icon under Behavior.
The landing page helps web content developers learn the principles contained in the best performing pages and apply the practices learned in the underperforming pages. Visit the pages with low conversion rates or high bounce rates and troubleshoot the problems you may find on those pages. Also, evaluate sidebars with unrelated content and page content with high bounce rates.
To be safe, break down your traffic by source before you start evaluating the top and bottom pages. Increase the conversion rates on the pages that are already creating traffic and you will have made quick profits on your SEO campaign.
3. Exit pages
Creating content on various topics may not be as valuable to your site. For example, a visitor can visit your site, as content for a specific keyword, go through the next product, click on it, and leave the site. That will outperform your site, even if it had been the highest ranked for a certain keyword.
The Exit Pages report helps a developer find the pages that are driving away traffic. The creation of closely related content helps to locate content that is attractive to users and that which drives them away. If by any chance your top exit pages and top landing pages are the same, you’re in a good position to increase conversions on your site.
4. The flow of visitors
The flow of visitors is very categorical and contains some columns. The first column of the visitor stream indicates where a user entered the site. The second column shows the landing page. The different blocks of the visitor flow are connected by blue lines, where the thickness of the blue line represents the number of visitors who follow that path. The visitor stream also contains a red line that indicates a point where the user left.
To increase conversions, identify where visitors drop out and produce content that can be replicated with the flow of visitors. Also, consider linking your featured pages to other pages to improve user experience and improve flow. Always spend some time monitoring how your users interact with your site pages and content for an effective SEO campaign.
5. The Penguin tool
The Penguin tool is widely used in comparing Google algorithm updates and Google Analytics data. Overlapping the Penguin tool with other updates helps pinpoint the cause of potential fluctuation in traffic to your site. Panda updates target duplicate and low-quality content. In addition, the Panda update will allow you to measure the level of progress of your site.
Web content developers should create content for the benefit of users and visitors, rather than for the good of Google. Generate content that adds value to your target audience, customers, and readers. The points discussed above will help you have an effective SEO campaign and take control of your content marketing.