Digital Marketing

5 reasons why your site or blog should comply with the ADA guidelines

In 1990, the Americans with Disabilities Act (ADA) was established to ensure that people with disabilities get every opportunity just like everyone else. Therefore, companies must ensure that they accommodate people with different types of disabilities. Today, ADA compliance also includes mobile apps and websites. In other words, if you have a website, it must also be accessible to these special people. Below are some of the reasons why your site must comply with the ADA.

1) Increase your target audience

If you have a blog or website that is not ADA compliant, know that you are losing tons of visitors. According to statistics, there are more than 50 million people who have different types of disabilities in the United States. And many of them may have a genuine interest in your products or services. They won’t be able to access your stuff if your website isn’t ADA compliant.

For example, if a video on your site shows the benefits of a product that you sell, deaf people may not be able to benefit from it unless you offer titles or subtitles. So, you have to keep that in mind.

2) Boost your SEO efforts

Today, search engines like Google crawl web pages similar to humans that scan web pages. The main element of WCAG concerns accessibility for readers to scan your website just like search engines. So if your website follows the guidelines, it is likely to be more attractive to search engines and screen readers. As a result, you will improve your search engine optimization efforts. Therefore, you may want to consider video transcripts, alt image text, and meta tagging.

3) It can improve your reputation

Since your website will be accessible to people with disabilities, these people will say good things about your website. As a result, your website reputation will increase. This will help you stay ahead of your competition. Therefore, it is best to make your website ADA compliant if you want to get the word out about your business.

4) Better website usability

If your website is more navigable, it will improve the usability of your website. As a result, visitors will be able to get the information they need by visiting your website. They can access relevant information in a few clicks. Those visitors will be able to check out your products or services and place their orders, helping you generate more leads.

5) Helps you avoid penalties

Recently, many brands faced lawsuits just because their sites were not ADA compliant. So if you want to be safe, we suggest that you make your website accessible to people with disabilities as well. Your website must meet at least grade A.

In short, if your website is not ADA compliant, we suggest that you update your site as soon as possible. Doing so will give you a lot of advantage over your competitors.

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