Digital Marketing

5 content marketing strategies for entrepreneurs

Although there are many types of content that you can create to promote your business, you want to create content that helps you create effective promotions. You want to create content that goes viral. Viral marketing is the most effective way to market because it gives you credibility.

1. Articles

Although article writing is not as effective as it used to be, it is still a very effective way to market your business if you want to demonstrate your expertise. The key to doing article writing campaigns well is to do two things.

First, you want to do your keyword research and make sure you pick the right keywords. You don’t want to use keywords that no one is searching for. The second thing to do is post your articles on the most popular article sites. It is better to have a single article on each of the top 50 sites than to have 50 articles on one site.

2. Documents

Document sites are highly rated and give you the opportunity to share your knowledge with those who are looking for the products or services that you offer. It’s another chance for you to identify yourself as an expert and also recycle your content. It’s much easier and faster to format your article as a document than it is to write another article, and it also allows you to market to additional high-traffic websites.

3. Videos

With the right tools, it’s also possible to take your items and recycle them into content that you can share in a different way. It also allows you to share your content on additional high-traffic sites in a format that your potential customers may prefer to consume. The internet is largely visual and visual content allows you to do a better job of communicating your ideas.

4. Blog posts

There are actually two different ways to use blog posts to promote yourself. The first is to use content curation to create blog posts that rank high in search engines. Make sure to do keyword research to help you find the right content, and then write content that ranks well.

The second way to use blog posts is to guest post. Guest posting is where you find other blogs and submit posts that you have written so that you can promote your business. Use Google Blogs to find high ranking blogs based on your topic.

5. Images / Graphics

There is a difference between images and graphics. An image usually has a quote and then the URL of your site. Offer an inspiring photo to emphasize the message. It’s simple and quickly creates a message that has the potential to go viral.

A graph is more complicated. It uses images or images combined with text to communicate a process and its purpose is to communicate information. An example of this would be a presentation of a sales process as a sales funnel. There are sites where you can post your images for maximum effect, while there are other sites where you can post your graphics to demonstrate your expertise.

The easiest way to get the most out of these techniques is to recycle their content. Focus on your experience, and then use these techniques to communicate that experience.

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