Digital Marketing

2017 Review: Social Media & Content Marketing Insights

What our year-end reviews revealed about our top 3 performing articles and how these insights can help your business marketing in 2018 ‘

It’s the end of the year and companies are wrapping up their 2017 activities and preparing for new opportunities in 2018.

Like many of you, we put a lot of time and effort into our business and brand. And a key element of all business marketing efforts is observing results to effectively plan for future changes to marketing and business operations.

We recently set out to do our end-of-the-year review on our social media and content marketing efforts and wanted to share some of the insights we discovered in the hope that it will inspire you to discuss your own efforts as you plan for the year ahead.

Where and what to analyze

A quick and easy way to do your year-end review is to look at your online participation from last year. Whether you are checking your social media statistics or looking at your website traffic, there is a lot to be gained from this type of analysis.

There are a few places to look for the stats you need – you can use Facebook Insights, Twitter Analytics, Google Analytics, or your blog stats.

Log into each of these and see how your posts and articles performed. They can provide a lot of valuable information on how your business and marketing resonate with users.

If you are stuck on social media and want to read more, check out our extensive catalog of content related to all social media.

So what did our reviews tell us what our fans liked? Here are 3 valuable insights learned from 3 of our top posts this year:

1. Communication to maintain effective relationships with customers

Communication is key to a successful business and when customers and followers communicate with you through social media, be it through a direct comment, an action or something else, you must listen!

Customer relationships are very important to us and we like to build long-term relationships by treating our customers with respect and listening to what they have to say.

We don’t just listen to it, we listen to it. Then we adjust and improve to reflect customer expectations.

So apply tips from the article like this:

Use language and gestures that your customers can identify with – Use duplication to convey messages in a way that makes them feel comfortable.

And apply the same recognition and response to your social networks. If you’ve noticed that some articles are focused on something specific and your customers / audience are receptive to it through engagement, then in 2018 you should know what to do!

Give them what they want and build your customer base by accepting what your followers like and expect from you. Communication is a very broad term and does not always mean simply direct vocalization or emails.

2.10 Ways to attract customers through kindness

This article has our approach exposed. We observe, listen, learn and follow the golden rule: treat others as you would like them to treat you.

Be open to both good and bad feedback and accept each one as constructive.

Assess the big picture of what is happening and understand where the feedback is coming from.

We employ kindness and generosity all the time. It’s a big deal when put into practice and by following that and the other 9 steps in the article, we’ve seen our business and customer base grow steadily!

3. Why Twitter Ads Drive Business and How to Create It

Social media is a BIG factor in most businesses and has effectively replaced many other support channels that users turn to for a response.

So once you’re online, it’s time to make the most of it. None of the businesses whose names we know are worth what they are today without requiring some paid component. Twitter is no exception.

While Facebook offers advertising and Instagram as well (among all others), our article on Twitter’s paid promotion resonated with our audience. 110 shares through our website alone is a great indicator of the effectiveness of this content with our fan base and potential customers!

As stated in the article, diving into social media can have drawbacks, so if you’re looking to get serious, it’s good to hire online marketers who know how to use social media for business.

We have no information on how effective our readers’ Twitter campaigns have been, but our clients have seen stellar results. From this we learned that within our content we have users who are eager to expand their online presence and try new ways to reach new potential customers.

Is this limited to Twitter? Probably not and the real message here is that when we reward our customers and readers with free advice through content marketing strategies, we will see reciprocity through new leads and new customers.

So what did you learn this year from your social media and content marketing efforts? Take a look at their metrics and see what they tell you.

Then bring that information to the boardroom and help make 2018 even better.

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