Digital Marketing

10 Insurance Agency Online Marketing Ideas for Agents and Brokers

Starting an internet marketing campaign or even improving an existing one can be a challenging task. Where should insurance agencies start and what should they focus on? Here are 10 great online ideas to help your agency improve its online marketing initiatives.

1. Blog and Vlog

Blogs are a great way to showcase your expertise and drive visitors to your website. General topics are generally lost in confusion. Consider writing on very specific topics that are relevant to your clients and prospects. If you’re a truck insurance agency, for example, this means topics about CSA updates, DOT regulations, fuel economy, fleet management, fuel theft, cargo theft, etc. Use videos to make your blogs more attractive and attractive. And make sure your blogs (and website) are mobile friendly!

2. Improve your insurance agency SEO / Google ranking

Google ranking is one of the holy grails of internet marketing. Being on the first page is where it is. When evaluating your online marketing initiatives, consider how they can positively affect your search engine rankings. Track your SEO progress and review your website analytics to determine where your traffic is originating from.

3. Create a webinar series

There are not enough agencies that take advantage of online webinars. Monthly or even quarterly webinars do a lot to elevate you from an insurance sales group to an advisor and consultant. Webinars can be recorded and offered as a high-value digital guarantee on demand after the webinar. And webinars provide an invaluable reason to contact customers and prospects in ongoing email drip campaigns.

4. Use explanatory videos

How-to videos, also known as value proposition or whiteboard videos, can be very useful for online marketing because they are generally short, catchy, entertaining, and reusable across multiple media. They can be published on your insurance agency website, your branded YouTube channel, Vlogs, and in an email marketing campaign. You can give your best sales pitch to each potential customer. Create videos for every major silo in your company (business lines, personal lines, profit, manufacturing, transportation, etc.) and distribute them widely through social media.

5. Maximize social media

Social media is an untapped resource for most agencies. At a minimum, each agency must have a professional and brand presence on all major social media platforms, including LinkedIn, Facebook, Twitter, YouTube, and Google+. Beyond this, they should have a “respectable” number of followers. Advertising on social media can be effective for agencies, but this is a more complex initiative and must be staffed in-house or outsourced to an expert.

6. Create a Google+ agency page

Although most people don’t use Google+, Google will reward you with a better page ranking if you create one and post regularly. It will only take a few minutes and it will be worth the effort to improve your insurance agency’s search engine optimization initiative.

7. Take advantage of customer testimonials or case study vignettes

Satisfied customers will always sell your business better than you. Profile your loyal customers and ask them a few questions about what they love about your company. Even better, create a video and post it on your website. You can also create anonymous case study bullets, short case studies of customer success stories using the business type and general location, but not their names.

8. Use LinkedIn to its full potential (and ask your employees for help)

If your agency is a profit or business lines agency, LinkedIn is the place to be. You should spend time on LinkedIn to ensure a professional Company Page, continuous posts, and to create a policy that helps your employees help your agency’s marketing efforts on LinkedIn. Join groups and create your own to expand your reach.

9. Press releases – Press releases

Press releases, often referred to as press releases in the ever-changing world of public relations, offer agencies a great online opportunity to expand their brand recognition and improve the search engine optimization of their insurance agencies. There are free services and paid services that are available to agencies. It goes without saying that all press releases should start as a post on your insurance agency’s website, then move onto a press release service, and then be sent through social media.

10. Use online / email newsletters

Electronic newsletters provide agencies with an opportunity for high-quality direct communication with clients and prospects. There are many cloud-based solutions that provide attractive, mobile-friendly newsletter templates. Or you can outsource this initiative to a competent insurance marketing agency. A great email marketing newsletter campaign can have a huge impact on your online marketing efforts.

If your agency lacks the internal resources to carry your initiatives online, consider outsourcing them to a competent insurance agency marketing company.

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